Have you heard of “The Lipstick Effect”?
The Lipstick Effect is the theory that when facing an economic crisis, consumers will be more willing to buy less costly luxury goods. For example, instead of buying expensive fur coats, shoes or clothes, people will buy luxury cosmetics, such as lipstick to brighten their mood. The underlying assumption is that consumers will buy luxury goods even if there is a crisis… just not higher ticket items. And let’s be honest… new lipstick = good vibes! Am I right? In the spirit of The Lipstick Effect, I’ve put together a list of my go to Lipsticks, perfect for women over 40. I think we all deserve a new lipstick just for putting up with the last year or so! So go ahead and treat yourself!
Here are a few of my go to Lipsticks for women over 40.
💡 TIP: The key to pulling off a Matte Lipstick on mature lips is preparation! Lightly exfoliate your lips morning and night with your toothbrush. Wet the toothbrush and rub around your lips in circles. Then apply lip balm for hydration prior to applying lipstick. I love (Blistex Spf15 Deep Renewal Anti-aging Treatment).
1. MAC Retro Matte Lipstick in Ruby Woo
Lipstick is the iconic product that made M·A·C famous and Ruby Woo is the name on everyone’s lips! This Award Winning Red is a global favorite with four Ruby Woos sold every minute around the world! Ruby Woo is a matte vivid blue-red that is universally flattering on all skin tones and all ages! MAC Retro Matte Lipstick is long wearing and doesn’t feather or fade.
$21.00 USD
BUY NOW
FUN FACT: Ruby Woo is the top selling Lipstick in the United States!
2. Urban Decay Vice Lipstick in Naked and Backtalk.
Urban Decay’s Vice Lipsticks come loaded with Aloe vera, jojoba, avocado & babassu oils to nourish the lips and Illipe butter to add moisture. The shades “Naked” is a medium rosy-pink with a glossy sheen and Backtalk is a mauve nude-pink. Both of these shades look good on all skin tones and are perfect everyday nude lipsticks.
$21.00 USD
BUY NOW
“If you’re sad, add more lipstick and attack!”
~ Coco Chanel
3. NARS Semi Matte Lipstick in Marisa
NARS Marisa is a pink lipstick with warm undertones. If Ruby Woo is the red on everyone’s lips, NARS Marisa is the little black dress of pinks! This semi-matte, velvety lipstick is a crowd pleaser for sure.
$34.00 USD
BUY NOW
4. BareMinerals Barepro Longwear Lipstick in Bloom
Barepro Longwear Lipstick from BareMinerals is a weightless gel formula with a soft matte finish. Infused with baobab and berry oils, sunflower seed and jojoba to nourish and condition lips, this lipstick wears beautifully and lasts all day. The shade Bloom is the perfect warm rose.
$22.00 USD
BUY NOW
“Lipstick is happiness in a tube!“
~ Charlotte Tilbury
5. Charlotte Tilbury K.I.S.S.I.N.G. Lipstick in Bitch Perfect
I’d buy this just for the name alone. Who doesn’t want to start the day wearing Bitch Perfect?😂 But that isn’t all this peach toned lipstick has going for it. Made with a special blend of waxes, this lipstick glides over the contours of your lips, with no bleeding outside the lip line. Light-diffusing pigments capture light on your lips and reflect it back out, giving your lips a multi-dimensional finish. I’d expect nothing less from the reigning Queen of Lipsticks!
$34.00 USD
BUY NOW
FUN FACT:1 K.I.S.S.I.N.G Lipstick is sold EVERY 2 MINUTES!
6. NARS Afterglow Lip Balm in Orgasm
Afterglow Lip Balm from NARS is a hydrating lip balm with a subtle tint of color. With a blend of Antioxidants, it provides daily protection against environmental aggressors. The shade Orgasm is… well just as perfect as the famous blush with the same name.
$28.00 USD
BUY NOW
7. Best Clean Beauty Option – Kosas Weightless Lip Color in Rosewater
With Jojoba Oil, Rosehip Seed Oil and Mango Seed Butter, Kosas Weightless Lip Color is a game-changing, clean lipstick formula that melts comfortably into the lips and lasts throughout the day. Rosewater is a sheer, cooler tone on the pinker side of nude. Rosewater looks good on all skin tones and gives you the secret to a healthy glow. This lipstick glides on so easy you don’t even need a mirror!
Price: $28.00 USD
BUY NOW
8. It Cosmetics Pillow Lips Solid Serum Lip Gloss in Humble
This 5 in 1 lip moisturizer is infused with collagen and hyaluronic acid and delivers a sheer coat of color. Plus it won’t settle into fine lines or lip wrinkles, making it perfect for dry, aging and chapped lips. The shade Humble, a nude cinnamon is a great everyday color.
$24.00 USD
BUY NOW
9. Smashbox Be Legendary Prime & Plush Lipstick in Literal Queen
Be Legendary Prime & Plush Lipstick is a creamy, peptide-infused, cruelty free lipstick with primer & moisture-boosting ceramides for smooth color gives you plush, supple lips. The shade Literal Queen is a pretty, soft warm pink that works on all skin tones.
$24.00 USD
BUY NOW
Which one catches your eye? As always, I would love to hear from you. Please leave a comment below!
Until next time…
Find more fabulous Lipsticks on “The Lipstick Effect” at my Amazon Store!
Follow me on Instagram, @Susie_Truett_, for updates and all of the latest from 40andholding Beauty Blog!
If you enjoyed this article and found it helpful, please give it a like and share with your friends on Facebook, Twitter or Pinterest! Use the buttons below to share!
I always wear lipstick, a bright one. Just love it! Thanks! Hope to see you on my Fancy Friday link up party.
Thank you Nancy!🙏 I will check out your Fancy Friday link up party but I’m afraid I may have missed it!😩
Great selection. I always have a lipstick on, even under the mask;) Great tip on exfoliating the lips too. That’s something I don’t even think about.
Yes! I wear it under the mask too! Thank you for stopping by & reading!💋❤️
Totally agree on Ruby Woo! Ever since I got it I haven’t used another red. It’s just too good nothing can reach it. I used to have Naked by UD in the previous range (like the different tube they had ages ago) and I loved but I don’t like this new range, that shade was perfect though and I don’t love this version as much